Rate this blog post
Yes No
(0 votes)

Lauren Santo Domingo's San Fran Party

Posted 3 years ago by ignitewomen
Credit: unknown

6279461400 8a0f90fb66 Lauren Santo Domingos Very Classy Party in San Francisco

Derek Blasberg and Lauren Santo Domingo

“What’s really fun is getting stuff first, and having the best!”

Who could disagree with that? That’s how Lauren Santo Domingo recently described the experience of shopping on her new site, ModaOperandi.com, a site poised to radically disrupt the luxury retail business.

Lauren has taken the concept of the trunk show – a decades old practice of previewing and selling a collection to regular customers months before the clothing is scheduled to arrive in stores – and brought it up-to-date by letting customers shop from a collection mere minutes after it appears on the runway!

6279460200 221446ed7d Lauren Santo Domingos Very Classy Party in San Francisco

Alexis Traina, Lauren Santo Domingo, Derek Blasberg, Vanessa Getty

The Vogue contributing editor and entrepreneur was in San Francisco recently to co-host a party with Alexis Traina and Vanessa Getty for her friend Derek Blasberg’s new book “Very Classy.” She spoke a little about the site.

“I’ve been at Vogue for 10 years, and one thing that I have is a lot of access. And that’s what I wanted to share with Moda Operandi members,” she said.

After becoming a member of the site (which is free, but by invitation only), you’re able to pre-order your favorite looks from the collections being featured that day.

“You put a deposit down, and then it’s shipped to you later. It’s an online trunk show,” she explained. “It’s a ‘very classy’ way of shopping.”

At the “Very Classy” party, there were already a few women wearing pieces from the site, including the always fashionable Sobia Shaikh in a look we saw on the runway just a few months ago. It was an incredibly chic group of women, as Derek noted when he spoke — with classy brevity — about his book.


Post a comment:

Please login or register if you would like to continue participating in this forum.

You are solely responsible for the comments and other content that you post. Who's Dated Who? accepts no responsibility whatsoever in connection with or arising from such content.

Comment guidelines: Please be respectful to other people when making comments on this page. Bullying and abuse will not be tolerated and may result in your account being banned. Due to feedback from our user community, comments are now only available to registered users.

Related Profiles

No records found.

This blog post was posted by:

Created on 04 December 2012
(3 years ago)



New York, United States

Save Favorite

Saved as a favorite by:

No records found.

Related Blog

FamousFix content is contributed and edited by our readers. You are most welcome to update, correct or add information to this page. Update Information
What do you think about this blog post?

Top Contributors Today

  • angel_angel
  • halfgoofy
  • Mishgan
  • Katherine_GR
  • eviltwins

Register Here to contribute to FamousFix. Login »

Join Now

Register to update information, save favorites, post photos, news stories and comments.

Already A Member?



Forgot Password?

This website is part of the FamousFix entertainment community. By continuing past this page, and by your continued use of this site, you agree to be bound by and abide by the Terms of Use. Loaded in 0.03 secs.
Terms of Use  |  Copyright  |  Privacy
Copyright 2006-2015, FamousFix